Run a light-hearted and creative photo caption contest that boosts engagement and gives your audience a chance to win by writing a clever caption.

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Photo Caption Contest Entry Template

Run a light-hearted and creative photo caption contest that boosts engagement and gives your audience a chance to win by writing a clever caption.

Trick

Use a fill-in-the-blank prompt or sentence starter to make your caption contest more accessible and fun for a wide audience.

What This Template Does

This template helps you launch a fun photo caption contest where users enter by submitting creative captions for an image. It's a great way to crowdsource ideas, boost interaction, and even collect marketing insights—all while making the experience enjoyable and easy to enter.

Template Features

Accepts user-generated captions using the Question action
Allows custom phrasing like “Finish this caption…” or “In 6 words or less…”
Optional use of branded hashtags or mentions
Supports additional entry methods like email signups and shares
Works seamlessly across desktop and mobile devices

Benefits of This Template

Encourages creativity and light-hearted participation
Increases interaction without requiring technical skill
Helps generate content ideas or campaign language
Integrates easily with photo contest strategies
Boosts list growth and sharing with optional actions

Who Should Use It

This template is ideal for:

Brands looking to entertain and engage their audience
Campaigns seeking low-barrier entry contests
Marketers testing creative formats and content tones
Teams wanting to supplement a broader photo contest campaign

Integration Support

You can connect this template with:

Official Gleam Resources

Frequently Asked Questions

You run a photo contest on Instagram by setting rules, creating a hashtag, promoting it, and selecting winners.

You enter a photo contest on Instagram by posting a photo that follows the contest rules, using the hashtag, and tagging the account.

You judge a photo contest on Instagram by setting criteria like creativity, quality, relevance, and engagement.

You create a photo voting contest on Instagram by allowing followers to vote for entries through likes, comments, or polls.

You promote a photo contest on Instagram by sharing posts, Stories, Reels, and collaborating with influencers or partners.

Help

See all

How To Run A Photo Contest

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How to Set Up Your Photo Contest Using Captions

Select the Photo Caption Contest Template
Use this pre-built format to collect clever or funny captions from your audience.
➡ Use this photo caption contest template
Upload Your Image or Prompt
Choose a photo that’s fun, thematic, or tied to your brand. Keep it clear and engaging to prompt responses.
Enable Caption Submissions
Use the Question action so users can write and submit their caption ideas.
➡ Set up caption submissions
Add Extra Entry Options (Optional)
Include email subscriptions, shares, or social follows to extend reach.
➡ Explore available entry actions
Customise the Contest Design
Style your contest with fun copy, clear instructions, and optional branded hashtags.
➡ Customise the contest appearance
Promote on Social and Website
Embed the contest or share via your social channels to collect entries quickly.
➡ Install the contest widget
Pick a Winner Based on Creativity
Choose manually based on the best caption, or pick randomly if the format is casual.
➡ How to draw or select a winner