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Photo Contest Template

Launch a compelling photo contest to collect user-generated content, boost engagement, and showcase community creativity across your social media platforms.

Trick

Use a branded hashtag and include specific themes (e.g. #nature or #cityscape) to guide submissions and generate more targeted, useful content.

What This Template Does

This template helps you run an image contest where users upload their own photos or pull images from social media platforms like Facebook using hashtags. You can collect high-quality entries, generate leads, and boost brand interaction through creative participation.

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Template Features

  • Accepts submissions via file upload or social hashtag
  • Supports platform-specific entry methods or unified submission via Media action
  • Automatically displays entries in a stylish, embeddable gallery
  • Works seamlessly with Facebook and other social platforms
  • Enables random or manual winner selection

Benefits of This Template

  • Collects authentic, high-quality user-generated content (UGC)
  • Drives engagement across social platforms with hashtag submissions
  • Creates opportunities for cross-promotion and social reach
  • Helps build trust and community through visual storytelling
  • Ideal for running photography contests for beginners or professionals

Who Should Use It

This template is ideal for:

  • Brands seeking a creative, visual contest format
  • Marketers wanting to submit photo for contest entries from social users
  • Campaigns tied to themes like travel, nature, events, or products
  • Businesses launching photography contests to grow awareness

Integration Support

You can connect this template with:

Official Gleam Resources

Frequently Asked Questions

How Do I Run A Photo Contest On Instagram?

You run a photo contest on Instagram by setting rules, creating a hashtag, promoting it, and selecting winners.

How Do You Enter A Photo Contest On Instagram?

You enter a photo contest on Instagram by posting a photo that follows the contest rules, using the hashtag, and tagging the account.

How Do You Judge A Photo Contest On Instagram?

You judge a photo contest on Instagram by setting criteria like creativity, quality, relevance, and engagement.

How Do I Create A Photo Voting Contest On Instagram?

You create a photo voting contest on Instagram by allowing followers to vote for entries through likes, comments, or polls.

How Do I Promote A Photo Contest On Instagram?

You promote a photo contest on Instagram by sharing posts, Stories, Reels, and collaborating with influencers or partners.


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How to Set Up Your Photo Contest

  1. Select the Photo Contest Template
    Use this ready-made template to start collecting photos via file upload or social hashtags.
    Use this photo contest template

  2. Add a Theme and Prize
    Choose a theme like nature, travel, or product use. Offer a prize that encourages submissions (e.g. gear, gift cards).

  3. Enable Photo Submissions
    Use the Media action to allow photo uploads or hashtag-based pulls from Facebook.
    Configure photo upload settings

  4. Customise the Contest Design
    Add your logo, theme, and CTA copy to align with your brand or campaign.
    Customise your contest appearance

  5. Embed a Public Gallery to Display Entries
    Use the gallery embed option to showcase all submissions and inspire future participants.
    Add a public gallery to your site

  6. Promote Across Social Channels
    Share your contest on email, Facebook, and Instagram with the hashtag and gallery link.
    Embed or host your campaign

  7. Pick a Winner and Share Results
    Choose a winner randomly or manually based on creativity and announce it across platforms.
    Learn how to draw winners

Business
Photo Contest Template

Launch a compelling photo contest to collect user-generated content, boost engagement, and showcase community creativity across your social media platforms.

Ready To Run Your Own Photo Contest?

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