Encourage creativity, boost engagement, and collect high-quality user-generated content with a YouTube Video Contest.
Encourage creativity, boost engagement, and collect high-quality user-generated content with a YouTube Video Contest.
This template makes it simple to ask fans to create and submit videos through YouTube for a chance to win.
Running a YouTube video competition is one of the best ways to engage your audience and promote your brand. You can task participants with making a video about your product, responding to one of your own videos, or completing a fun challenge. Each submission not only drives awareness but also adds valuable content that you can showcase and repurpose in your marketing.
When you run a YouTube video contest with Gleam, you can easily collect, track, and store all submissions in one place, and even display them in a stylish Gallery to highlight the best entries and inspire participation.
Make your contest more engaging by adding themed challenges or prompts. For example, ask fans to submit a product review, a creative unboxing, or a tutorial to align with your campaign goals.
When you run your YouTube Video Contest with Gleam you can easily collect, track and store submissions, and even show them off in a stylish Gallery 👇
YouTube contests must follow platform policies, including disclosing official rules, offering free entry, and clearly stating YouTube is not affiliated with the promotion.
A compliant YouTube giveaway requires free entry, clear rules, and fair winner selection. Tools like Gleam help automate compliance and remove risk.
Use the YouTube subscribe link anywhere you want to increase subscribers—like in video descriptions, pinned comments, social bios, email footers, and contest CTAs.
Select the YouTube Video Contest Template in your Gleam dashboard
➡ Open the template here
Define your prize (e.g., exclusive merch, vouchers, or content-related bundles) and outline clear submission guidelines
➡ See our prize ideas for inspiration
Configure YouTube Submit Actions to accept video entries from participants
Set clear requirements in your contest description, such as including relevant keywords, specific video titles, or custom thumbnails
Enable a Gallery Showcase to display submissions and inspire other participants
Amplify reach with Viral Share Actions so entrants can invite friends to join
Promote your contest in your video descriptions, community posts, blog posts, and across social media platforms
Encourage creativity, boost engagement, and collect high-quality user-generated content with a YouTube Video Contest.