Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.
- Overview
- How to Use
- Help
- Similar Templates
Boost Instagram Engagement Template
Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.
Users can enter the giveaway by checking out your Instagram profile, finding secret codes in your Instagram post, commenting, or referring their friends. If you choose a comment-to-win format, Gleam’s Instagram Quick Draws makes it easy to randomly pick a winner from your post’s comments. It’s a fun, organic way to drive real engagement and reach engaged audiences across the platform.
This template is ideal for brands measuring engagement metrics, testing new content strategies, or amplifying campaign performance with influencer marketing and Instagram analytics.
Boost your giveaway performance by embedding secret codes in posts, Reels, or Stories and tracking engagement through comments, shares and saves!
Template Features
- Instagram-focused giveaway actions: visit, follow, view, comment, secret code
- Secret code entry option to reward the most engaged users
- Referral sharing to drive word-of-mouth growth
- GDPR-compliant and mobile-friendly
- Can be paired with your Linktree or Instagram bio
- Optimised for increasing Instagram engagement rate
- Built-in support for selecting winners from Instagram comments using Quick Draws
Benefits
- Increase your Instagram engagement through incentivised actions
- Improve your Instagram engagement rate using meaningful user interaction
- Gain insights through measurable engagement metrics
- Promote posts using giveaways to increase comments shares and saves
- Strengthen your Instagram strategy with contests that attract real followers
- Use giveaways to test what content resonates with your audience
- Easily pick a random winner from Instagram comments to save time and build trust
Who Should Use It
This template is ideal for:
- Influencers aiming to improve their average engagement rates
- Brands investing in Instagram marketing or testing Instagram analytics
- Marketers using influencer marketing and giveaways to grow reach
- Content creators running theme-based engagement campaigns
- Businesses seeking good engagement rate benchmarks for performance goals
- Campaign managers or social media teams who need a fast, reliable way to select winners from comment-based Instagram giveaways
Integration Support
- Instagram Visit Action
- Instagram Follow Action
- Instagram View Photo Action
- Instagram Comment Action
- Instagram Secret Code Entry
- Instagram Random Name Picker
Official Gleam Documentation
- Instagram Gallery Import Guide
- Instagram Contest Guide
- Instagram Ideas Blog
- Online Contest Promotion Guide
Frequently Asked Questions
Divide total likes + comments by your follower count, then multiply by 100. Click to learn more ways to measure engagement rates accurately.
Use giveaways, stories, and comment-based actions. Click to learn proven ways to boost your engagement and reach.
A good engagement rate is 1%–5%, with higher rates common for small accounts. Click to compare engagement benchmarks by account size.
Integrations
Help
See allSimilar Templates
See all
How to Set Up This Boost Instagram Engagement Template
-
Choose the Correct Entry Action Type
Use Instagram actions like visit, follow, comment, or secret code to drive authentic interactions and improve your Instagram engagement rate
➡ Explore Instagram actions -
Customise Your Design to Match Your Aesthetic
Add branded visuals, an eye-catching giveaway title, and a call-to-action like “Follow and comment for a chance to win”
➡ Design your capture -
Connect Your Email or CRM Integrations
Collect email addresses from your audience and add them to your Instagram marketing campaigns -
Define Targeting Rules Using Behavioural Triggers
Target users by device, geography, or referral source to match your campaign goals and platform focus -
Configure Post-Capture Messaging
Thank users, explain how the draw works, and tell them when you’ll announce the winner on your profile or Stories
5.1. Draw a Winner Automatically From Instagram Comments
If your campaign includes a comment-to-win mechanic, use Gleam’s Instagram Quick Draws tool to pick a random winner quickly and fairly. This dedicated comment picker helps you avoid manual checking, supports filters, and ensures a transparent selection process.
➡ Use Instagram Quick Draws
-
Install Your Capture Using the Javascript Snippet
Embed it on your landing page or link it in your bio or Linktree
➡ Installation methods -
Test and Promote Your Campaign Across Channels
Share it through Instagram stories, reels, and social media platforms to increase visibility and attract more users with a higher engagement rate.
Users can enter the giveaway by checking out your Instagram profile, finding secret codes in your Instagram post, commenting, or referring their friends. It’s a fun, organic way to drive real engagement and reach engaged audiences across the platform.
This template is ideal for brands measuring engagement metrics, testing new content strategies, or amplifying campaign performance with influencer marketing and Instagram analytics.
Boost your giveaway performance by embedding secret codes in posts, Reels, or Stories and tracking engagement through comments, shares and saves!
Help
Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.