Looking for a fun, interactive way to boost Instagram engagement and grow your following? This Gleam template helps you run an Instagram scavenger hunt by rewarding users who find and submit secret codes hidden in your Instagram posts.
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Instagram Scavenger Hunt Sweepstakes Template
Looking for a fun, interactive way to boost Instagram engagement and grow your following? This Gleam template helps you run an Instagram scavenger hunt by rewarding users who find and submit secret codes hidden in your Instagram posts.
It’s a creative twist on a traditional scavenger hunt, designed to encourage your followers to pay close attention to your Instagram feed, interact with multiple posts, and return frequently for new codes. All you need to do is share secret codes in your captions, Reels, or stories and link your campaign in your bio so users can enter.
If you’ve been searching for unique Instagram scavenger hunt ideas, this template is the perfect starting point.
If you want to get your scavenger hunt in front of as many people as possible, you can use Gleam's Viral Shares to give extra entries to users who refer their friends!
Template Features
- Use secret code entry actions to run a creative Instagram scavenger
- Link directly from your Instagram bio or Linktree
- Add multiple entry codes and time-released challenges
- Embed or share hosted versions of your hunt
- Fully mobile-ready and GDPR-compliant
- Boost reach with referral mechanics and social actions
Benefits
- Run a truly unique Instagram scavenger hunt experience for your audience
- Improve engagement across your Instagram feed and story content
- Encourage deeper attention to your posts and brand messages
- Build follower loyalty and time-on-profile through multi-step participation
- Turn followers into advocates through referral actions
- A scalable Instagram scavenger hunt idea that works for brands and creators
Who Should Use It
This template is perfect for:
- Creators launching gamified content activations
- Lifestyle or e-commerce brands looking to increase story engagement
- Influencers planning interactive, community-driven contests
- Businesses rewarding loyal followers with secret content drops
- Marketers testing new contest entry mechanics to drive long-term attention
Integration Support
Official Gleam Documentation
Frequently Asked Questions
A scavenger hunt competition sends users to find clues, hidden codes, or content across platforms. Click to learn how this builds engagement and discovery.
Hide codes or clues in your content and reward users who complete every step. Click to run an engaging scavenger hunt on social media.
Use secret codes and Gleam’s entry system to track completion. Click for best practices in building a high-conversion scavenger hunt.
Integrations
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How to Set Up This Instagram Scavenger Hunt Template
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Choose the Correct Entry Action Type
Use the Secret Code action to reward users who enter hidden codes found in your posts. Each correct entry can unlock bonus giveaway entries
➡ Explore secret code actions -
Customise Your Design to Match Your Brand and Theme
Add visuals that match your current Instagram campaign, use bold CTAs like “Find the secret code in our latest post”
➡ Design your capture -
Connect Your Email or CRM Integrations
Collect email addresses along with code submissions to grow your list while increasing repeat traffic -
Define Targeting Rules Using Behavioural Triggers
Release codes at certain times or use region-based filters to reward different audience segments -
Configure Post-Capture Messaging
Thank users after each entry, let them know how many more codes are available, and when you’ll announce the winner -
Install Your Capture Using the JavaScript Snippet
Embed on your giveaway page, or share a hosted Gleam link via your Instagram bio or Linktree
➡ Installation methods -
Promote Your Campaign Across Instagram
Post Reels, stories, and updates with hints and codes. Use Instagram scavenger hunt ideas like trivia, emoji clues, or visual puzzles to keep followers engaged
Looking for a fun, interactive way to boost Instagram engagement and grow your following? This Gleam template helps you run an Instagram scavenger hunt by rewarding users who find and submit secret codes hidden in your Instagram posts.