Team up with a social media influencer to run a high-impact influencer giveaway that builds your brand, generates leads, and delights followers with exciting prizes.

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Influencer Giveaway Template

Team up with a social media influencer to run a high-impact influencer giveaway that builds your brand, generates leads, and delights followers with exciting prizes.

Trick

This campaign is most effective when brands team up with influencers who focus on topics relevant to the brand and its products.

What This Template Does

This template helps brands and influencers run co-marketing giveaway or contest campaigns that engage audiences on social media. Participants unlock chances to win by completing actions that benefit both parties—like subscribing to a newsletter, viewing content, visiting pages, or tagging friends. It's the perfect strategy to boost engagement, build reach, and increase visibility for a new product or service.

Template Features

Supports newsletter signups, blog visits, video views, and product engagement
Drives growth across Instagram, Facebook, X, and YouTube
Encourages entries through branded content and influencer promotion
Allows entry methods that promote UGC, traffic, and referrals
Includes Secret Code or bonus mechanics for loyal followers

Benefits of This Template

Increases visibility across any social media platform
Builds buzz for launches, events, or seasonal campaigns
Helps announce the winner in a fun, influencer-led way
Encourages UGC, clicks, and deep engagement from followers
Inspires new ideas for Instagram giveaways and Facebook contest ideas

Who Should Use It

This template is ideal for:

Brands launching a product or service with influencer support
Influencers running a sponsored social media contest
Retailers looking for marketing campaigns that expand their target audience
Creators and marketers focused on running a contest that builds loyalty

Integration Support

You can connect this template with:

Official Gleam Resources

Frequently Asked Questions

Partner with influencers who align with your niche and values. Click to learn how Gleam helps structure brand giveaways with influencers.

Influencers can launch a giveaway to promote a product by offering a reward for completing branded actions. Click to learn how Gleam makes it easy.

Influencers can grow their following by posting consistently, engaging with followers, and hosting giveaways. Click to see how Gleam helps attract real fans.

An influencer is a content creator who can shape opinions or buying decisions through their online presence. Click to learn how influencers build trust with their audience.

Integrations

Facebook

Instagram

Twitter / X

YouTube

Help

See all

How To Run A Partner Campaign With Gleam

Partnering With Influencers To Run Campaigns

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How to Set Up Your Influencer Giveaway

Select the Influencer Giveaway Template
Start by selecting this collaborative template that includes actions for both the influencer and the brand.
➡ Use this influencer campaign template
Add an Exciting Prize That Aligns With the Audience
Offer relevant giveaway prizes—like bundles, experiences, or early access products that excite both audiences.
Choose Dual-Focus Entry Actions
Include actions that grow both the influencer’s and brand’s channels, such as social visits, blog reads, and YouTube views.
➡ Select from all entry methods
Customise the Look With Branded Visuals
Use influencer content, brand logos, and consistent colours to ensure campaign cohesion.
➡ Update the contest design
Promote Using Branded Content and Tags
Encourage influencers to post with a branded hashtag, tag the brand, and invite users to comment or tag friends in the comments.
➡ Drive engagement with UGC-friendly actions
Share Across Platforms and Embed
Publish across Instagram, Facebook, X, YouTube, and embed it on a landing page or the influencer’s blog.
➡ Install or host the giveaway widget
Pick a Winner and Celebrate Publicly
Draw the winner using Gleam’s verified tool and let the influencer announce the winner on their channels.
➡ How to draw and notify winners