Run a high-impact New Year giveaway to generate leads, boost social media engagement, and start the new year with strong brand momentum.
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New Year Giveaway Template
Run a high-impact New Year giveaway to generate leads, boost social media engagement, and start the new year with strong brand momentum.
Launch your New Year giveaway the week between Christmas and New Year to capitalise on holiday buzz and capture early January traffic.
What This Template Does
This template helps you set up a New Year giveaway that rewards participants for engaging with your brand through targeted actions. You can collect emails, increase followers across social media, ask fun questions, and reward fans for sharing with their friends—all while promoting seasonal offers or gift ideas.
Template Features
- Seasonal structure tailored for New Year campaigns
- Pre-set actions for email collection, social engagement, and referral sharing
- Supports Instagram, Facebook, X, and YouTube integrations
- Includes question-based entries for feedback and engagement
- Easy to customise and mobile-friendly
Benefits of This Template
- Builds momentum heading into January with fresh leads
- Increases reach and engagement across social media platforms
- Promotes gift ideas and brand offers during the holiday break
- Gathers insights with interactive question entries
- Encourages viral growth through shareable mechanics
Who Should Use It
This template is ideal for:
- Brands looking to start the new year with a growth campaign
- E-commerce stores promoting end-of-year sales
- Social media marketers aiming to boost engagement
- Teams launching seasonal offers to broad target audiences
Integration Support
You can connect this template with:
- Grow your Facebook audience through Page visits
- Increase engagement by sending users to Instagram
- Send traffic to your YouTube channel with visit actions
- Drive engagement on X through follows and reposts
- Ask custom questions to collect audience insights
- Encourage social referrals using Viral Share
These integrations ensure seamless participation across all key social media and engagement touchpoints.
Official Gleam Resources
Frequently Asked Questions
A New Year’s Eve giveaway boosts year-end engagement and builds momentum going into January. Click to learn how Gleam helps you maximise the moment.
Start your New Year’s Eve giveaway 7 to 10 days before December 31. Click for best practices on scheduling your end-of-year campaign.
Top New Year’s Eve giveaway gifts include digital planners, fitness apps, or exclusive discounts. Click for ideas that align with your audience’s resolutions.
Help
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How to Set Up Your New Year's Giveaway
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Select the New Year Giveaway Template
Start by selecting this ready-made template designed to boost traffic and sales around the New Year holiday.
➡ View this template -
Add a Prize That Appeals to Your Audience
Offer something festive and relevant to your customers—whether it is a popular product, gift card, or themed bundle. -
Choose Entry Actions That Support Your Goals
Include options like newsletter signup, visiting your store, or answering fun questions. These actions will align with your seasonal objectives.
➡ Choose from supported entry types -
Customise Your Design With Holiday Branding
Update copy, colours, and images to reflect New Year’s celebrations and your brand style.
➡ Edit your contest theme -
Enable Viral Sharing to Expand Reach
Let participants earn bonus entries by sharing your giveaway with friends and followers.
➡ Set up viral share actions -
Promote Across Social Media and Channels
Share your campaign on Instagram, Facebook, YouTube, and X. You can also embed it directly on your website or use a Gleam-hosted page.
➡ Install the giveaway widget -
Draw Winners in January to Keep the Buzz Going
Use Gleam’s secure draw system to select and notify winners once your campaign ends.
➡ How to draw winners
Similar Templates
Run a high-impact New Year giveaway to generate leads, boost social media engagement, and start the new year with strong brand momentum.