Create an interactive and engaging campaign with a Black Friday Scavenger Hunt.
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Black Friday Scavenger Hunt Template
Create an interactive and engaging campaign with a Black Friday Scavenger Hunt.
Black Friday, held on the day after Thanksgiving, is one of the busiest shopping days of the year in the United States and globally. By running a scavenger hunt during this time, you can capture attention, increase time spent on your content, and build excitement for your Black Friday deals.
Hide multiple Secret Code Actions across your product pages or blog posts. This increases dwell time and ensures users pay attention to your offerings while completing the scavenger hunt.
What This Template Does
- Engages participants with Secret Code Actions hidden across your site, app, or social media
- Boosts visibility of your Black Friday promotions by encouraging visitors to explore more thoroughly
- Allows you to create multi-step challenges where one code unlocks the next clue
- Provides an interactive experience that ties directly into your Black Friday sales
Benefits of This Template
- Increases customer engagement during one of the biggest shopping days of the year
- Builds excitement and fun around your Black Friday shopping campaigns
- Drives more time spent on-site, improving visibility for featured products and Black Friday deals
- Encourages organic participation as users share their hunt experience with friends and family
- Offers flexibility to award prizes such as gift cards, product bundles, or exclusive discounts
Who Should Use It
- Online retailers preparing for Black Friday 2025 campaigns
- E-commerce brands looking for unique, gamified strategies to stand out during the holiday shopping season
- Businesses that want to pair Black Friday and Cyber Monday promotions with interactive contests
- Marketers seeking to attract more attention during the Thanksgiving weekend and Christmas shopping season
Integration Support
- Secret Code Actions to manage scavenger hunt entries
- Subscribe Actions to capture leads from participants
- Viral Share Actions to extend campaign reach through referrals
Official Gleam Resources
- Black Friday Promotion Blog Post – Tips and strategies to maximise sales and stand out during the busiest shopping season.
- Prize Ideas Blog Post – Creative ideas for prizes such as vouchers, gift cards, or product bundles.
- Competition Installation Guide – Instructions for installing or hosting your scavenger hunt.
Frequently Asked Questions
Great back to school giveaway prizes include backpacks, stationery, tech accessories, or gift cards. Click to explore more prize ideas that resonate with students, parents, and educators.
The ideal time to launch your back to school giveaway is late July through early September. Click to learn the best timing by region and audience type.
Yes — giveaways work great when paired with a school sale or discount offer. Click to discover how to increase conversions using a giveaway + sale combo.
Help
See allSimilar Templates
See allHow to Set Up Your Black Friday Scavenger Hunt
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Select the Black Friday Scavenger Hunt Template in your Gleam dashboard
➡ Open the template here -
Define your prize (e.g., gift cards, store credit, or exclusive Black Friday bundles)
➡ See our prize ideas for inspiration -
Configure Secret Code Actions for each clue you want users to solve
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Spread codes across your website, landing pages, or Black Friday sales listings to maximise exposure
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Encourage referrals and sharing by combining your scavenger hunt with Viral Share Actions
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Capture leads along the way with Subscribe Actions for remarketing during Black Friday and Cyber Monday
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Promote your scavenger hunt across social media, email campaigns, and product pages to build buzz before sales start
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Create an interactive and engaging campaign with a Black Friday Scavenger Hunt.