Boost engagement and harness the power of word of mouth marketing this holiday shopping season with a Black Friday Referral Giveaway.
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Black Friday Referral Giveaway Template
Boost engagement and harness the power of word of mouth marketing this holiday shopping season with a Black Friday Referral Giveaway.
This template is designed to help you incentivise referrals, grow your audience, and drive excitement for your Black Friday sales by encouraging participants to share your campaign with friends and family.
Black Friday, taking place on the day after Thanksgiving, is one of the biggest shopping days of the year in the United States and globally. Running a referral giveaway ahead of your sales helps you tap into viral growth by rewarding participants for spreading the word about your Black Friday deals.
Offer referral rewards like gift cards, store credit, or free shipping during your Black Friday promotions. This gives participants a strong incentive to invite friends and maximises the impact of your referral contest.
What This Template Does
- Drives referrals with Viral Share Actions that reward participants for inviting others
- Incentivises continued engagement with Bonus Entry Actions
- Builds awareness and traffic for your Black Friday deals through organic shares
- Expands your customer base by turning existing customers into advocates
Benefits of This Template
- Amplifies reach with viral sharing during one of the busiest shopping days of the year
- Creates buzz for your Black Friday sales by tying referrals directly to your promotions
- Boosts conversion rates by building a targeted list of interested shoppers
- Rewards loyal participants and their networks with prizes like gift cards or store discounts
- Enhances your customer referral program with seasonal excitement
Who Should Use It
- E-commerce stores preparing for Black Friday 2025 promotions
- Retailers offering referral rewards tied to deals, discounts, or free shipping
- Businesses looking to grow their audience through referral marketing
- Marketers aiming to expand reach quickly during the holiday season
- Brands that want to build long-term loyalty through successful referral contests
Integration Support
- Viral Share Actions to power your referral campaign
- Bonus Entry Actions to reward entrants and drive repeat participation
- Subscribe Actions to capture leads for remarketing during Black Friday promotions
- Facebook Visit Actions to expand engagement on social media
- X Follow Actions to boost campaign visibility
Official Gleam Resources
- Referral Rewards Guide – Learn how to design referral programs that deliver results.
- Black Friday Promotion Blog Post – Proven strategies to maximise sales during Black Friday.
- Competition Installation Guide – Step-by-step guide to install or embed your campaign.
- Prize Ideas Blog Post – Inspiration for prizes that work well with referral contests.
Frequently Asked Questions
Great back to school giveaway prizes include backpacks, stationery, tech accessories, or gift cards. Click to explore more prize ideas that resonate with students, parents, and educators.
The ideal time to launch your back to school giveaway is late July through early September. Click to learn the best timing by region and audience type.
Yes — giveaways work great when paired with a school sale or discount offer. Click to discover how to increase conversions using a giveaway + sale combo.
Help
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How to Set Up Your Black Friday Referral Giveaway
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Select the Black Friday Referral Giveaway Template in your Gleam dashboard
➡ Open the template here -
Define your prize (e.g., gift cards, store credit, or free shipping vouchers) and contest rules
➡ See our prize ideas for inspiration -
Configure Viral Share Actions to reward referrals from friends and family
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Add Bonus Entry Actions to incentivise ongoing participation
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Supplement with Subscribe Actions or social media actions for additional campaign value
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Promote your contest on social media platforms, landing pages, and email newsletters to maximise visibility
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Announce the winner during your Black Friday promotions to connect referral excitement with your sales
Help
Similar Templates
Boost engagement and harness the power of word of mouth marketing this holiday shopping season with a Black Friday Referral Giveaway.