Use giveaways to build anticipation and generate leads for your new product launch.

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New Product Launch Giveaway Template

Use giveaways to build anticipation and generate leads for your new product launch.

What This Template Does

This giveaway template helps you create buzz around your new product launch while collecting valuable leads. It incentivises potential customers to learn about your new product or service, join your mailing list, follow your brand on social media, and share your launch with others. Whether you are launching a physical product, a software feature, or a subscription service, this is an easy way to drive targeted traffic and engagement.

Template Features

Pre-built actions to promote your product launch strategy
Supports custom actions like product videos, influencer reviews, or setup instructions
Social integrations for Facebook, Instagram, and X
Viral sharing for bonus entries to encourage referrals
Flexible entry options including newsletter signups and content engagement
Seamless mobile and desktop experience

Benefits of This Template

Quickly builds awareness for your new product or service
Drives meaningful engagement through multiple promotional channels
Grows your email list with relevant, launch-ready leads
Helps you gather customer feedback or interest data before and after launch
Encourages sales team collaboration through giveaways and outreach

Who Should Use It

This template is ideal for:

Product managers launching a new feature or tool
Marketing teams planning their go-to-market strategy
E-commerce brands introducing new merchandise
Startups preparing their first or second product drop

Integration Support

Connect your giveaway with leading platforms:

These integrations help maximise visibility and allow easy engagement across your entire target market.

Official Gleam Resources

Explore more ways to support your product launch:

Frequently Asked Questions

Track signups, referrals, content views, and page visits. Click to see how Gleam tracks user activity across your launch campaign.

Use pre-launch landing pages, Gleam Capture forms, and early feedback loops to validate demand and test product positioning.

Tools like Google Analytics, Hotjar, and Gleam help monitor behavior, test messaging, and track signups before your product goes live.

To announce the launch of a new business, use email, social media, and giveaways to create buzz.

A demo product lets people try your tool before committing. Click to learn why this builds trust and improves conversions.

Integrations

Facebook

Twitter / X

Instagram

Help

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How to Set Up Your New Product Launch Giveaway

Select the New Product Launch Template
Start with the pre-built template made to support product managers and marketers planning a successful product launch.
➡ Browse Gleam templates
Add a Relevant Launch Prize
Offer a reward tied to your product: a free unit, exclusive early access, or a launch-day bundle to get people excited.
Choose Entry Actions That Match Your Launch Strategy
Drive traffic to your landing page, product introduction videos, or launch story. Include actions like "Visit our store," "Read about our product," and social follows.
➡ Configure launch entry actions
Customise the Campaign Design
Use your product’s branding, colors, and visual assets to create a seamless launch experience.
➡ Update your giveaway design
Encourage Viral Sharing
Let entrants unlock bonus entries by referring others to the campaign using Gleam’s Viral Share feature.
➡ Enable viral share actions
Publish the Giveaway on Launch Channels
Embed it on your product landing page or run it from a hosted URL. Share across your marketing campaigns and social media.
➡ Install your contest widget
Draw Winners Fairly and Transparently
Select your winners on launch day or post-launch using Gleam’s verified draw system.
➡ How to draw winners