Wrap up your seasonal campaigns with an End of Summer Photo Contest.
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End of Summer Photo Contest Template
Wrap up your seasonal campaigns with an End of Summer Photo Contest.
This template is designed to help you collect authentic user-generated content by encouraging customers to share photos of your products in action across social media.
An end-of-summer giveaway is a fun way to showcase your brand, expand your reach, and generate valuable content that you can use in future marketing campaigns. By running a photo contest, you create opportunities for your customers to share how they’ve used your products throughout the summer while giving them a chance to win an exciting prize.
Offer a seasonal prize like a gift card, voucher, or product bundle to increase entries received. Pair your prize with clear contest rules and terms and conditions to build trust with participants.
What This Template Does
- Collects entries with Media Upload Actions to gather authentic customer photos
- Showcases submissions in a branded, embeddable Gallery
- Expands organic reach when participants share their entries on social media with your branded hashtag
- Builds long-term value by collecting UGC that can be repurposed for email campaigns, blog posts, or future promotions
Benefits of This Template
- Encourages authentic engagement with your brand at the close of summer
- Provides a library of high-quality UGC to support future campaigns
- Expands reach as friends and followers see participants’ posts on social media
- Builds excitement by offering participants the chance to win seasonal prizes
- Establishes transparency by including official rules, terms and conditions, and outlining the entry process
Who Should Use It
- E-commerce brands wanting to collect authentic content for end-of-summer campaigns
- Lifestyle, travel, or outdoor brands highlighting how products are used in summer settings
- Businesses looking to connect with audiences through a photo contest that aligns with seasonal marketing themes
- Marketers aiming to build awareness while rewarding loyal customers with a prize winner announcement
Integration Support
- Media Upload Actions to collect customer photos
- Viral Share Actions to expand organic reach
- Subscribe Actions to capture participant email addresses for remarketing
Official Gleam Resources
- Summer Giveaway Ideas Blog Post – Seasonal strategies to inspire your end-of-summer campaigns.
- Photo Contest Guide – Learn how to run effective contests that generate high-quality UGC.
- Competition Installation Guide – Step-by-step instructions for embedding or hosting your contest.
Frequently Asked Questions
Use entry actions like “Subscribe to Newsletter” and “Refer a Friend” to gather high quality leads while also building a social audience for future campaigns. Click to learn how to segment and export your summer giveaway list.
Absolutely. This template integrates with Instagram, Facebook, TikTok, and X. Click to learn how to turn your social reach into sweepstakes traffic.
For last-minute campaigns, 5–10 days is ideal. The short timeframe creates urgency while giving you enough time to promote and collect entries effectively. Click to learn how timing impacts conversion and cost-per-lead.
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How to Set Up Your End of Summer Contest
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Select the End of Summer Photo Contest Template in your Gleam dashboard
➡ Open the template here -
Define your prize (e.g., gift cards, seasonal bundles, or product vouchers) and include transparent terms and conditions
➡ See our prize ideas for inspiration -
Configure Media Upload Actions to allow participants to submit photos
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Provide clear contest rules, outlining the number of entries received per person, the entry process, and how the prize winner will be chosen
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Encourage participants to share photos on social media using your branded hashtag to expand reach
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Showcase submissions in a Gallery to inspire more entries
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Announce the winner publicly, ensuring compliance with official rules and maintaining transparency